Veg-Out Cookbook Design.
For this project, I was asked to create my own cookbook. To do so, I must create the title, cover pages, recipe layouts, a corresponding advert, and compile relevant recipes. I chose to create a vegetarian cookbook, as it would be something I would use in my day-to-day life.
I decided to create my advertisement for the brand Gardein because as a vegetarian, their plant-based meat replacements have been a lifesaver for ensuring that I maintain a healthy diet on days where traditional non-meat proteins aren’t accessible. I used their products and their slogan, arranged in a visually appealing way, in order to let the brand speak for itself because it is simply that great.
For the cover, I chose bright imagery of vegetables to draw in prospective viewers, as well as a lettuce-like gradient of green for the edge and spine. The title “Veg-Out” is a play on words, implying that the cookbook is vegetarian, but also that the recipes are easy to make so you can relax and de-stress.