The Iron & Oak Restaurant Branding.
The project was to create a brand identity for a pub restaurant. Starting with only a brief description of the motivation and desired aesthetic of the restaurant, I was tasked with creating a logo, color palette, menu design, packaging, and more. Once created, I then compiled the work into a comprehensive brand guide for usage.
For the logo of Iron&Oak, I leant into the imagery of saloon-style wooden signage, as well as the iconography of an oak sapling. I felt that 2 main logos and a brand mark were necessary, as a restaurant creates a large variety of assets and one logo may not ideally fit every single piece. The oak sapling became the brand mark, as it was easy to translate onto any aspect of the brand as a pattern or as a standalone icon when necessary.
As for the color palette, I wanted it to mesh well with the colors of the interior of the restaurant, as well as having a pop of color. Therefore, the burnt maroon and deep gray colors are to enhance the brick and wrought iron decorations. As for the blue, green, and beige, I wanted these to mimic the nature world in accordance with the Oak. In turn, two of these colors also change seasonally to match what the colors outside the restaurant may looks like.